David Meerman Scott helps organizations generate attention and grow business in a real time world. He spotted the online content revolution in its infancy and wrote twelve books about it, including “The New Rules of Marketing & PR”, the definitive book on the topic with more than 425,000 copies sold in English and available in 29 languages, from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications with tech-weary and bot-wary people hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy”—the subject of his “Wall Street Journal” bestseller—tapping into the mindset that relationships with customers are more important than the products they sell to them.
Education background: BA, Economics, Kenyon College